What are students allowed to use?
With prior approval from University Relations, students may be granted limited use of the university’s trademarks in communications. All identity standards and policies apply. Students must use the Logo Request Form on the branding website for printed materials. For logo use on products, contact firstname.lastname@example.org for approval. Permission must be secured before printing, manufacturing, or distribution. Products for resale must be licensed through Licensing and Trademarks.
University names, the shield logo, and other university trademarks are restricted to official university use only. Personal Web pages are not permitted to display the shield logo or university trademarks. Nor may such pages use the university’s name in a manner that would lead the Web reader to perceive that the Web page is an official university page.
Graduate students or groups may be permitted to use university logo/trademarks in a limited number of special situations. However, Web Communications must approve use prior to Web publishing.
Modifying or incorporating logos
Students, student organizations, or academic teams are never allowed to modify any of these trademarks including: changing their colors, adding clothes to the HokieBird, or elongating the “T” on the athletic trademark (“VT” logo). Students and student organizations or teams may also not incorporate a trademark with the addition of type, graphics, or images in such a way that the effect is to create a distinct combined logo.
What are student organizations allowed to use?
Use of the university’s shield logo and symbol is determined by the student organization’s classification and the intended use.
- University Student Life Program (USLP): an organization comprised primarily or exclusively of students whose activities, operations, and decision-making processes are directly governed by academic or administrative departments and for which the university is ultimately responsible. A USLP may use university marks on its communication materials.
- University Chartered Student Organization (UCSO): an organization comprised primarily of students but
which, by constitutional design, has a specifically established direct relationship to the university. A UCSO may use university marks on its communications materials with written consent.
- Registered Student Organization (RSO): a voluntary association of Virginia Tech students that has no direct relationship to the university but upon completion of registration documents is entitled to certain privileges to include operating, meeting, advertising, and participating in activities on the Virginia Tech campus. An RSO may use university marks on its communications materials in limited situations with written consent.
- Extended Campus Student Organization (ECSO): a voluntary association of Virginia Tech students at an extended campus location that has no direct relationship to the university but upon completion of registration documents with its extended campus center and receipt of those documents by the Student Activities Office is entitled, pursuant to policies established at its extended campus center, to certain privileges, which may include operating, meeting, advertising, and participating in activities on its Virginia Tech extended campus. An ECSO may use university marks on its communications materials in limited situations with written consent.
- Student Research Groups/Teams: an organization, typically with a faculty advisor, formed outside Student Affairs for the purposes of research and/or academic competition. A student research group or team may use university marks on its communications materials with prior approval from University Relations. The group/team may not combine the trademarks in any way with existing logo artwork. For promotional items, student licensing guidelines apply.
Printing promotional items
Student organization or personal use of university trademarks on T-shirts, baseball hats, bumper stickers, and other specialty items is prohibited without prior approval by Licensing and Trademarks. Approval is granted in strictly limited situations. Contact email@example.com.