When it comes to expressing the Virginia Tech brand, photographs are visual storytelling. Bold, graphic, professional quality images with a clear center of interest communicate the brand promise and brand drivers. Aim for photos that communicate Virginia Tech’s “hands-on, minds-on” approach to learning, sense of place, and community spirit.
Working with University Relations photographers is an opportunity to elevate the impact of your storytelling with branded photography. From concept to execution, the photography staff is a resource for your needs; involving them early in the process tends to improve the quality of the final product.
Photographs of students should convey campus life — studying, working, playing, dining, volunteering, cheering on the Hokies, and more — in a way that is authentic and engaging. Academic and research images should represent both classroom and real-world experiences.
Photographs of professors should demonstrate authority in their fields coupled with an applied learning approach to education and research. Select photos of faculty and student interaction keeping in mind that not all research takes place in a laboratory environment.
When it is not possible to document live action, posed portraits of professors and students in environmental settings can communicate their work, interests, and personalities.
Photographs of iconic locations on campus are staples. Use a variety from the Photo Library that showcase the campus in different ways. Unusual angles, dramatic lighting, and seasonal variation all help make scenic photos of campus unique.
We appreciate showcasing Virginia Tech’s collegiate gothic architecture. However, don’t regularly use buildings as a substitute for real people and live action to represent colleges and departments.
Technology like Adobe Photoshop has made it easier to alter photographs, and, although some alterations may seem harmless, they can easily cross the line of changing a photo’s content. Alterations should never fundamentally change the truth of a scene or the accuracy of persons, places, or events depicted in a photograph. University Relations employees are expected to adhere to the formal Photography Alteration Policy and Guidelines (April 2012).