Since 2006, University Relations has continued to update our identity standards to ensure a standard "look" and style for consistent references in the marketplace. Consistency among all units of Virginia Tech ensures a solid university brand and solidifies name recognition, a fundamental element of institutional positioning. However, the university is prepared to engage in an update of the master brand and brand strategy; one that better defines where the university is today and what it aspires to be. A Brand Initiative is currently underway to refresh the university brand (see 2016 Brand Initiative).
University Policy and Guidelines
This current "Brand Guide", also known as the Identity Standards & University Style Guide manual (based on Policy 12000, Usage of the University Name, revised June 26, 2008), is intended to detail brand communications and establishes official policy and standards for the design and text of Virginia Tech publications, stationery, signage, and other applications, including the Web.
It is important that Virginia Tech project an image of excellence and cohesiveness to all of our many audiences. The logo and official university names have registered trademark protection, and any use of the logo or official university names other than those prescribed in this manual is prohibited, regardless of funding sources. Alterations to the specifications outlined in this manual are prohibited without the consent of the Office of University Relations. The style guide section describes specific rules and usages to be followed by authors and editors of general communication products. Adhering to these standards will help ensure that communications from every college, department, and office speak with a clear and uniform voice that best represents the image and brand of Virginia Tech. Journal articles, research papers, proposals, technical reports, or other specialized documents may require style standards different from those presented here.
For the design and editorial community, this manual also contains University Relations ' guidelines for appropriate application of university logos, signage, printed publications, advertising, and special products, as well as editorial style. Logos, marks, and tag lines do not constitute a brand. But adherence to these standards is an important step in the process of building or expanding name awareness and helping to spread our message. You are the most important factor in the Virginia Tech brand and we thank you in advance for your cooperation. Questions about identity standards not answered in this manual should be directed to firstname.lastname@example.org.